The Ocean’s Energy

Welcome to Salty Minds — A personal design brand with purpose and creativity, fueled by the ocean’s energy.

Our curiosity flows freely, with waves of interest in travel, health & fitness, and outdoor lifestyle.

Crafted currents

  • Targeted and actionable insights for teams exploring opportunities, validating ideas, or reducing friction

    • UX audits evaluating the experience, usability, and design consistency aligned with company strategy

    • Heuristic evaluations based on established usability principles

    • Accessibility reviews ensuring WCAG compliance and EEA regulations

  • Collaborative design momentum for teams ready to improve flows, visual consistency, and overall UX maturity

    • UX/UI Design (new products, revamps, product improvements, pattern libraries)

    • Design system foundations

    • Accessibility improvements & implementation support

    • Non-leading user research facilitation to gather unbiased insights

    • Collaborative ideation, decision-making and co-design sessions

    • Service mapping or experience blueprints

  • Strategic transformation and team alignment for teams who want to evolve design culture and improve cross-functional collaboration

    • Product discovery facilitation

    • Workshop facilitation (design thinking, design sprints, innovation roadmapping)

    • Design strategy & vision work

    • Long-term design partnerships